Brouwland

Home-brewing, a breeze?

Brewing your own beer? Yes! Beginners get started with a ready-made starter kit; more advanced brewers select their own favourite ingredients, recipes and tools. Great for both: an ingredient kit that allows you to brew your favourite type of beer in no time. A pilsner, a saison, an IPA, a stout, etc. Choose your favourites and we’ll send them to you as soon as possible.

ClientBrouwland
TypeB2B and B2C webshop, solution for professional customers
PlatformPrestashop 1.7
Websitebrouwland.com

The background

Brouwland originated from the entrepreneurial spirit of Frans Balis, a pharmacist hailing from Brussels, who possessed a deep passion for crafting homemade wine. Initially, he began offering a modest selection of winemaking tools and accessories at his pharmacy in Beverlo. Over time, this assortment expanded to encompass a wide array of products, including wine, beer, liqueur, juice, and dairy canning supplies.

As the demand for their offerings grew, Brouwland transformed from a mere store into a prominent retailer and wholesaler. Today, their expansive warehouse spans an impressive 6,400 square meters. Building upon his father’s legacy, Bart Balis assumed control of the company, propelling Brouwland to new heights. This involved securing exclusive contracts and pioneering their first online store, featuring an extensive catalog boasting over 5,000 items.

Presently, Brouwland employs approximately 80 dedicated professionals, all contributing to the company’s success. Additionally, their webshop showcases an impressive selection of nearly 16,000 products, catering to the diverse needs and interests of their valued customers.

The challenge

As a highly dynamic company, Brouwland operates a sophisticated global delivery system that caters to diverse customer groups, each with its own distinct pricing rules. To effectively manage their business operations, they have implemented a range of tools, including Sap Business One, Pimcore, Paazl, and Insider.

In their quest to maintain seamless organization and efficiency, Brouwland recognized the necessity of integrating these existing tools into their webshop. This integration allowed for a comprehensive platform that seamlessly incorporates and harnesses their functionalities. By doing so, Brouwland ensures streamlined operations, enhancing their ability to serve their customers effectively and meet their evolving needs.

The solution

We developed a responsive design webshop according to the Brouwland brand that was fully integrated with the applications they were already using.

The webshop is capable of supporting the different needs each customer group has, with a custom functionality to search and filter the products. Each customer group has its own price rules, shipping rules, special promotions and dedicated products.

We developed a responsive design webshop according to the Brouwland, that seamlessly integrates with their existing applications. This integration ensured a cohesive and efficient system throughout their operations.

The webshop was specifically designed to accomodate the diverse needs of each customer group. It features custom functionality that enables users to easily search and filter products according to their specific requirements. Recognizing the unique characteristics of each customer group, the webshop incorporates individual price rules, shipping rules, special promotions, and dedicated products tailored to their preferences.

By implementing such a customer-centric approach, Brouwland ensures that their webshop provides an optimal user experience. All the different types of customers can easily navigate the platform, access relevant products, and take advantage of personalized offers, thereby enhancing their satisfaction and fostering long-lasting relationships with the company.